Consumers may soon have to pay more for Diet Coke as prices are expected to increase by ₹10 due to rising input costs and supply challenges. Industry sources indicate that the popular low-calorie beverage, currently priced at ₹40 for a 300 ml can, could soon retail at ₹50.
The drink is produced in India by Hindustan Coca-Cola Beverages, a subsidiary of The Coca-Cola Company. Sources also suggest that the company is evaluating the possibility of an additional price revision if cost pressures persist.
The anticipated price hike comes at a time when consumers in cities like Bengaluru, Mumbai, Pune, and Ahmedabad have reported limited availability of Diet Coke. Several quick-commerce platforms such as Blinkit, Swiggy, and Zepto are either showing the product as out of stock or available in restricted quantities.
Industry insiders attribute the situation primarily to a shortage of aluminium cans, which are essential for packaging the beverage. India relies heavily on imports for these cans, making the supply chain vulnerable to disruptions.
Additionally, regulatory changes have added to the pressure. Aluminium cans were brought under mandatory certification norms by the Bureau of Indian Standards in April 2025. While the move aims to ensure quality and standardisation, delays in approvals have slowed down both domestic production and imports, further tightening supply.
With demand remaining steady and supply facing constraints, consumers may continue to see both price increases and availability issues in the coming weeks.
